During my Master’s program, my group and I were challenged to build a comprehensive business plan from the ground up. The goal of this project was to master every step of the entrepreneurial process and identify the core elements that make a modern brand appealing to a global market. I chose to use this opportunity to develop the framework for my own future fashion label. This project serves as both a roadmap for brand building and a personal manifesto, reflecting the strategic foundation and innovative values I intend to bring to my own company in the future.
